Recording artist Carrie Underwood now plays a beauty role at Almay.

Singer/songwriter Carrie Underwood is taking her “American Idol” star power to beauty, joining Revlon, Inc., as a global brand ambassador for Almay. Underwood will represent the full range of Almay products, and will appear in global, multimedia campaigns spanning television, print, in-store, digital and social platforms. Exclusive behind-the-scenes content from the star’s campaigns will be available on Almay.com and Almay’s social media channels throughout her partnership.